Saturday, April 30, 2016

Lightfolly Featured in News from Nowhere!

I had the honor to be featured in News from Nowhere this week, a local publication from Laramie to the Wyoming community. It is a biweekly magazine which includes local art and poetry. See the feature here, or read the piece I wrote below.



I am not an authority in womanhood. Except for the fact that I am one. Raised in a macho society within a mainly patriarchal world, I grew up safe and cozy, being taught how to be proper and perfect. How to please others, not myself, because I was supposed to feel pleased by simply fulfilling what was expected of me. I didn’t quite follow suit: I cut my hair short in high school and refused to have a boyfriend or pursue the career that my mother wanted me to pursue. I moved abroad by myself, for graduate school, at an age where half of my childhood friends were mothers. I felt like quite the rebel. I never wanted to be in a position of power; power over myself was enough.




This is how it starts. This is how one grows hollow and purposeless. A woman’s gift is to nurture: a child, a career, a relationship, a dream; whatever endeavor she embarks on. And every day we are put down for owning up to that gift, even when it is what’s expected of us. It took me many years of “rebellion” to understand this, and to develop a visceral rejection for how mundane the idea that nurturing is a weakness has become. Women get in the game and come out on top by losing themselves and being more like men. We mean to strive for equality, but we found ourselves fighting for sameness.


I photograph women. Not because I don’t like men, but because I want to be a part of a river of voices that is awakening the gender that has gone quiet. I invite women into my studio and remind them of the nurturing role they can choose to fulfill. We wear so many hats, and it is when we are nurturers that we wear them best. But we seldom give ourselves permission to just be women, to just nurture without an agenda, naturally and shamelessly. To nurture ourselves. To be present and let our fears, our conquers, our struggles sip through and bloom on the surface. If it ever happens, it goes undocumented. We are too busy, too fat, too skinny, too old, too tired, too grumpy, too preoccupied with being perfect… too quiet to keep a record. And so, we exist mostly behind the camera. Photographing our children, our colleagues, our world. And if we are ever in a photo, we have an uncanny ability to find miniscule, insignificant details of ourselves that we hate and that justify not keeping the snapshot. Delete, delete, delete… So no images of ourselves are left to treasure, like the ones of our grandmothers, in her pearls, which we may be fortunate to find in a shoebox in the attic.


This land of nowhere welcomed me with open arms when I moved here three years ago. It has been forgiving and enriching, and like the mother I left behind it has nurtured me and given me the strength to move out and into and ahead. Its community of business women, mothers, artists, politicians, has empowered me to rediscover my own womanhood, to embrace it, and to want to empower others to do the same. I want every woman I know to give themselves the gift of existing in photos. For themselves and for future generations. I want them to drop the conventions, what’s expected of them, the excuses, the mask they wear every day, and to allow themselves to be nurtured by other women and photographed in a glorious session celebrating their womanhood.

Thanks Wiley Combs for featuring us, and for supporting local art.

Friday, April 22, 2016

Our Mini Head Shots Marathon is here!

A portrait session with us is an opportunity to reconnect with oneself and have beautiful printed images to treasure. However, sometimes, "all we need is a head shot".

I hear that quoted phrase regularly, and to me it's an indication of a disconnect between what some people think they need and what they want. If all you need is a head shot, you can hand your phone to the next person you run into on the way to work. Just request that they cut the image to include the top of the shoulders (I know, it's called a "head" shot but a floating head, on its own, can make for a pretty creepy image). However, most people, when they say that, mean they need a professional image of themselves to improve their visual presence as part of their brand, or in the search for a job. And that's were a traditional head shot falls short. Because if your visual presence doesn't represent you in a manner that's appealing, showing your confidence, enhancing your good features, you will not rise above the competition when it comes to landing a job or getting an inquiry.




How does the Mini Head Shots Marathon work?

You sign up for a 2-hours slot with us on the day of the marathon. A week before, you come to a consultation soiree where your questions on styling and products are answered. The day of the marathon you come to my studio, where a professional teem will pamper you and treat you to hair styling and makeup artistry. You get an hour with me to be photographed. You go have lunch with a friend. You receive a gallery of images from which to choose two complimentary ones. You receive access to your images of choice to download digital copies to keep and reproduce. You purchase any extra images you may like, either as digital copies or prints. You go be a girlboss and rock your sales and offers.


Is this for heads shots only? Can I turn it into a glamour mini?

You will get to bring 3 outfits. One of them must be a professional outfit. The other two can be whatever you want! Bring a sequin dress, a sexy corset, a beaded blouse... the possibilities are endless!* And remember, professional doesn't mean a suit. It can, but suit jackets actually don't photograph that well. Book your spot and we'll talk more about these details at the soiree.


When is the next Marathon?

Our next marathon will be Saturday, May 21st. We'll have available slots at 9am, 10am, 11am, 1pm and 2pm. This slots will fill in a first come, first served basis.


How much for all this awesomeness?

The mini sessions, including the soiree consultation, the hair and makeup, two digital copies and $100 in credit towards a future purchase is valued at just $247 + tax. I know, right?


Where do I sign up?

Go here and send me a message with your desired slot. I'll pencil you in and call you back to confirm your spot. You can also call me at 307-703-8118. Do you have more questions? Send me an email here or call me on the above number.


What if I cannot make it that day? Will you have other dates added?

The marathons are a one-time quarterly event Lightfolly Portraits will be offering to those clients that can wait for it. The next one will happen in November, so if you are not in a hurry you can wait for that one. Sign up for a newsletter by going here and clicking on the banner at the top of the page. You'll get announcements, promotions, and beautiful imagery once a month. Our newsletter subscribers got to know about the marathon 3 days in advance, which gave them priority in choosing the best time of day for them. You can also book a Personal Branding session and get an exclusive head shot experience on the date of your choice.

Come and have fun with us on May 21st!


*Intimate Portraits, which are our boudoir-inspired sessions, are not an option at this time. Each slot is for one client only

Friday, April 15, 2016

Namaste: the artist in me bows to the scientist in me

When it got time to choose a "career", I declared I was going to study chemistry. My mom rolled her eyes. She knew that I was going to be a writer (in Spanish, of course, a language I master and have a handle of better than a hair brush), and she filed it as another one of my teenage phases. My best pal and cousin, three years older than me, who I idolized and imitated, was half way through her college chemistry degree, and mother knew best that it was just a matter of months, if not weeks, before I came to my senses. But I had an alter motive.

The first reason why I wanted to study chemistry, besides following in the steps of my bestie, was that language seemed so obvious to me. I knew all the grammatical rules, had read enough books to have a more than rich vocabulary, and loved to write for the fun of it. Studying it as a career seemed no challenge at all; I knew I was going to be content, and that is never enough for me as a motivation. I also envisioned that studying literature as a profession was going to take all the fun out of writing. And to top it all, I was going to end up mostly teaching, instead of writing, to a generation that obviously did not appreciate language the way I did (something I couldn't fully envision then, but which has become obvious now, when kids think "your" and "you're" are interchangeable...)

The second reason was more obvious to me and less clear to my folks. I knew I wanted to move abroad; I had had a taste of it visiting Vancouver towards the end of high school for six weeks, and I knew literature wasn't going to get me there. Chemistry, on the other hand, is universal. To breach both worlds, and ease my mother's mind when classes started and I did not register in the humanities, I pursue both chemistry and English translation.

Chemistry has served me well. It has taken me to where I am today in life. It was, undoubtedly, a challenge, but I conquered it to the extent I needed to and when, after having two children, I decided it was time to go back to work, it made sense that the artist in me would knock on my inner door and demand to be heard. My photography work serves itself, effortlessly and quietly, from that muse that has been shyly waiting to be heard for two decades.

When I photograph clients, I follow certain guidelines that I learned from the pros. I know how to make a body look stunning, an outfit look flattering, a smile say it all. When I am not constrained by those guidelines, I create. I write with images, which are more universal than words, and love those images more than anything I have ever created (my children aside). Those images don't sell to the kind of client I'm pursuing, or translate clearly in the empowering process women are craving, but they fill my soul and inform everything I do. I am an artist and a scientist, and the ways in which each of those fields have shaped my brain, my view and understanding of the world, and my senses, is complementary and enriching. The people that I have encountered in one and the other disciplines have been as diverse as enriching, and they are the reason my life is as colorful as it is. I can expose in manual and detect NO
3
to the ppb level in water using IR technology. Not too shabby for a short, brown, foreign woman, don't you think?